Proliferating Nouns

A core objective for every Nouns extension is proliferation. Alps will consistently identify opportunities within alpine communities to proliferate Nouns. Alps will prioritise initiatives that provide long-term branding, association, visibility and education.

Example proposal ideas:

  • Sponsored on-mountain events e.g. competitions, festivals

  • Wrapped gondolas and chairlifts with nounish art

  • Sponsored ski schools

  • Sponsored ski patrol and instructor apparel

  • Naming and/or branding rights for ski maps, courses, runs and lifts

  • Nounish alpine merchandise – goggles, snowboards, skis, helmets, apparel, in room items

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