Proliferating Nouns

A core objective for every Nouns extension is proliferation. Alps will consistently identify opportunities within alpine communities to proliferate Nouns. Alps will prioritise initiatives that provide long-term branding, association, visibility and education.

Example proposal ideas:

• Sponsored on-mountain events e.g. competitions, festivals

• Wrapped gondolas and chairlifts with nounish art

• Sponsored ski schools

• Sponsored ski patrol and instructor apparel

• Naming and/or branding rights for ski maps, courses, runs and lifts

• Nounish alpine merchandise – goggles, snowboards, skis, helmets, apparel, in room items