# Proliferating Nouns

A core objective for every Nouns extension is proliferation. Alps will consistently identify opportunities within alpine communities to proliferate Nouns. Alps will prioritise initiatives that provide long-term branding, association, visibility and education.

Example proposal ideas:

* Sponsored on-mountain events e.g. competitions, festivals
* Wrapped gondolas and chairlifts with nounish art
* Sponsored ski schools
* Sponsored ski patrol and instructor apparel
* Naming and/or branding rights for ski maps, courses, runs and lifts
* Nounish alpine merchandise – goggles, snowboards, skis, helmets, apparel, in room items